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Cynthia Asbury, who was at the center of a months-long controversy, has been terminated from her role as chief financial officer at Eureka Springs Hospital.
Eureka Springs Hospital Commission Chair Sandy Martin confirmed to the Carroll County News that Asbury was dismissed on Monday morning, Dec. 29.
Martin did not comment directly on the reasons for Asbury’s firing, saying in a text message on Tuesday, Dec. 30, that: “(W)e are continuing with realignment plan.”
Four days after Asbury’s dismissal, the hospital announced the hiring of Doug Hoban as interim CFO on Friday, Jan. 2.
“Doug Hoban joins the Eureka Springs Hospital (ESH) leadership team with more than 30 years of experience in healthcare finance and operations, with a strong focus on rural health and critical access hospitals,” a hospital news release says. “Born and raised in Chicago, Doug relocated his family to the Ozarks in 1995, where he developed a deep passion for rural healthcare. Throughout his career, he has worked extensively with hospitals across Missouri and Arkansas.”
Hoban served as executive finance director at Mercy Hospital in Lebanon, Mo., for more than 11 years and later as chief financial officer for Salem (Mo.) Memorial District Hospital, according to the hospital’s release.
“Doug’s depth of experience in rural healthcare finance and operations will be instrumental as we strengthen ESH’s financial foundation and advance our vision for stable, sustainable, community-focused healthcare access in 2026 and beyond,” Eureka Springs Hospital CEO Tiffany Means said in the news release.
“I’m looking forward to putting my experience to work for ESH,” Hoban said in the release. “There are so many opportunities ahead, especially with the Rural Emergency Hospital designation, and the innovative thinking of the leadership team and commission.”
Martin said Hoban’s past work improving finances in hospitals makes him a good fit for the transition.
“Doug’s career reflects a consistent and disciplined dedication to improving financial strategies and outcomes in rural healthcare,” Martin said in the release. “His strategies align seamlessly with ESH’s strategic growth plans and our commitment to serving the needs of our community.”
Martin confirmed Asbury’s termination after more than a year of controversy at the hospital, which came to light beginning with the November 2024 firing of then-CEO Angie Shaw.
Several former hospital employees have alleged a hostile work environment under the leadership of Asbury and human resources director Jodi Edmondson, who served as interim CEO until Means assumed the CEO role in August 2025.
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