CAPC director Maloney announces retirement

Tuesday, January 29, 2019

By Samantha Jones

Mike Maloney is leaving the Eureka Springs City Advertising and Promotion Commission after serving as director for eight years. Maloney announced his retirement at the commission’s Jan. 23 meeting, saying he’s had a good run.

“I hope my work has benefited the community, and if permissible by the commission, I’d like to end my employment at the end of April,” Maloney said. “Thank you.”

Chairwoman Carol Wright said she’d miss working with Maloney.

“Since the time you’ve been here, our tax dollars have had a steady increase, especially in the last four years,” Wright said. “I very much appreciate that, and I’m sad you’re leaving us.”

Wright said she’d miss events coordinator Andy Green, whose contract ends Feb. 15. Green decided last year not to renew the contract.

“With both Andy and Mike, I think we get so much more than I realized when I started on the commission,” Wright said. “Their collective experience in the fields in which they are experts brings so much to Eureka Springs. I’m really grateful that our community has this kind of talent that is helping us move forward.”

Commissioner Susan Harman thanked Maloney for always answering her questions.

“I’m really going to miss Mike, and I appreciate all he’s done and the amount of time he puts into different projects,” Harman said.

Also at the meeting, the commission heard several market support fund requests, starting with Books in Bloom representative Jean Elderwind. Finance director Rick Bright said Elderwind has received funding for the event annually, and Elderwind said the request increased to $2,200 this year because ad prices have gone up. Elderwind said she worked out an advertising package, but some ads had to shrink in size to be affordable.

“You all know how advertising does go up, and sometimes that means making hard choices,” Elderwind said. “I loved our quarter-age ad in the Arkansas Times last year. I just couldn’t justify that huge increase.”

Commissioner Terry McClung moved to approve $2,200 for Books in Bloom, and the commission agreed to do so. The commission then heard from Bruce Dunn, who asked for $10,000 to promote the Eurekan this year. Dunn said the Eurekan will be held July 19-21 instead of in August, saying that means more people can attend. He’s hoping to have up to 1,000 participants in this year’s Eurekan, Dunn said, which he’s treating as a new event.

“That’s with the added benefit that we’re already going to have 450-550 people there,” Dunn said. “I believe we have something no one else has … the finish line and the unique terrain.”

The commission funded the event in the past, Dunn said, but hasn’t in years.

“And rightfully so –– you made a really good investment the first three years and got this on the ground,” Dunn said. “Why would you go back? The date changed, and we believe there’s an opportunity for exponential growth.”

Commissioner Greg Moon moved to approve $5,000 for the Eurekan, and the commission agreed to do so. The commission also approved $5,000 for the Christmas Tour of Homes, $600 for the Fourth of July Parade, $1,000 for the Veterans Day Parade and $1,445 for Springtime in the Ozarks.

In other business, the commission voted to appoint James DeVito to one of two open positions. DeVito said he previously served on the commission for several terms.

“I’ve been active and involved in Eureka’s tourism,” Devito said. “I think a proactive approach is necessary for the commission, and I think I might be able to bring that.”

The commission’s next regular meeting is scheduled for 6 p.m. Wednesday, Feb. 13, at The Auditorium.

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