CAPC considers contributing to visitor’s guide

Tuesday, July 3, 2018

Before Carol Wright moved to Eureka Springs three years ago, she considered several different areas to relocate. Wright, a member of the City Advertising and Promotion Commission, said she chose Eureka Springs after receiving the visitor’s guide and a handwritten note describing the area.

At a workshop Wednesday, June 27, the commission heard a proposal from Paul Miller, president of the Greater Eureka Springs Chamber of Commerce, to partner with the CAPC to pay for the visitor’s guide. Director Mike Maloney said the CAPC will decide whether to approve the measure during a special session in July, saying the visitor’s guide is a valuable way to promote the city.

“This gives people the opportunity to look at the guide and say ‘Wow, there’s a lot going on in Eureka Springs,’ ” Maloney said.

In the past, Maloney said, the Chamber has been responsible for the entire guide, and the CAPC has paid to mail it.

“We’re both in a little bit of the same business in promoting Eureka Springs,” Miller said.

The partnership just made good sense, Miller said. The Chamber felt it was in everyone’s best interest to bring the subject to the CAPC, Miller said, and align the message about what Eureka Springs has to offer tourists. If the CAPC approves this proposal, the commission will pay for 58 pages of the 112-page guide. All restaurants and places of lodging that pay a tax to operate, Maloney said, will be eligible to be featured in the guide.

“The chamber is responsible for the heavy lifting of the guide,” Maloney said.

The CAPC’s 58 pages will feature photography and editorial content, Maloney said.

“We’ll probably embrace a lot of different topics,” Maloney said.

The guide will also have an electronic version. Chairwoman Susan Harman suggested that readers request a print version of the guide before the members send them a print copy.

“People consume information in different ways,” Harman said.

The guide will cost the CAPC about $24,568.46, according to the proposal. This will make up about 10 percent of the CAPC’s budget, Maloney said. The CAPC will need to pay this sum by mid-December.

“I really appreciate the opportunity to at least present this,” Miller said.

The CAPC also has two open seats people can apply for, Maloney said.

The commission’s next regular meeting is scheduled for 6 p.m. Wednesday, July 11, at The Auditorium.

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