Reed joins chamber as marketing director

Tuesday, August 22, 2017

The Greater Berryville Area Chamber of Commerce is expanding its community development team.

The chamber has hired April Reed, a former marketing consultant with KHOZ Radio in Harrison, as its new director of marketing. Although this will be her first job in Berryville, Reed said she has loved the community for many years, even serving on the Ice Cream Social Planning Committee.

“I had been an account executive with KOHZ. I really love marketing, but radio was not for me,” she said. “I had initially come on board with the Ice Cream Social as an ambassador through KOHZ.”

She said Shannon Banschbach, director of community development for the chamber, had asked her if she would be interested in being on the planning committee.

“I said ‘Sure!’ I’ve

always loved Berryville. I’ve always been a Boone County girl, but I’ve always been drawn here,” Reed said. “I have friends here, and I love the community. I jumped at the opportunity to get involved with the Ice Cream Social. I went to all the committee meetings, volunteered the weekend of the Ice Cream Social and helped with the chicken dinner.”

After working with members of the chamber’s board of directors on the chicken dinner, she said she remembers remarking to Banschbach afterward that she would love to be involved with the chamber if there were ever an opportunity.

“Not long after that, Shannon and (chamber executive director) Chris Claybaker approached me with an opportunity to get involved,” Reed said. “I made a lot of life changes to make it a possibility. I have a very supportive family, including a bunch of kids and a husband, so that helps. Everybody is just really on board with it.”

As the new marketing director, she said she will helping the chamber continue to make improvements to its website,, and the site’s membership directory.

“There is going to be a lot of opportunity for additional advertising through the website for our members,” Reed said. “That’s something I’m going to do. First of all, I want to build that personal relationship with existing chamber members and with potential members.”

She said she will be making face-to-face connections with the chamber members and will be available to answer any questions about the website or the membership directory. Her goal, she said, is to act as a consultant rather than as a salesperson.

“I hate the term ‘salesperson.’ I don’t want to be a salesperson. I want to consult with the businesses in our community and be here at the chamber,” Reed said, “so I can help them find the best way for the two to collaborate and get the best result for both. Consulting is more what I do.”

Part of her job will be trying to find new chamber members, she said, so she will be keeping her eyes open for any new businesses coming into town.

“I want to be one of the first people they see,” she said. “That way I can welcome them and see if there is anything I can do to help.”

Currently, she said she will be working at at the Chamber office at 506 S. Main St. two to three days a week.

“My scheduled days right now are Tuesdays, Thursdays and every other Friday,” Reed said. “However, if someone needs me on a different day that works better for their schedule, then I’m more than happy to make the trip. I’m available at any time.”

Banschbach said she is excited to have Reed on the chamber team because there was a need for someone to be able to get out in the community each week.

“I’m pretty much tied up here at the office through the week. I have to be here for the Visitors’ Center,” she said. “I think at some point in time those roles will be reversed a little bit, and I’ll be able to go out in the community as well.”

Reed said she and Banschbach have developed a great rapport through working on the Ice Cream Social together and often bounce ideas for the Chamber back and forth.

“I feel like personality-wise we mesh really well, which is important in the workplace,” Reed said.

“I think what sets us apart is we’re excited about it,” Banschbach said. “We’re passionate about what we do for the chamber.”

Reed said she is most excited to have the chance to see both the chamber and Berryville grow.

“Seeing Berryville grow a small fraction and knowing I had even a hand in it is going to mean the world to me,” she said. “I am very passionate about Berryville, the community and its people. I don’t think there is any other place on Earth like Berryville, and I love it.”

Reed said she encourages anyone who hasn’t done so already to visit The chamber is currently offering membership at 75 percent off for the remainder of the year, she said, and enhanced membership for $35.

“That $35 will roll over through the entire year of 2018,” she said. “Enhanced membership gives members the opportunity to boost their listing and business profile to add photos, an email address or other information.”

Reed said any businesses interested in membership or with questions about the enhancing their membership can contact her at 870-754-5091 or at

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