Holiday Island commissioners discuss marketing issues
Recent meetings of the Holiday Island Suburban Improvement District Board of Commissioners have been filled with questions and concerns over advertising and promotion.
The district's intention is to look into ways of bringing in more people with the hope of increasing tourism and property sales.
The problem with that, according to commissioner Greg Davis, is that the board was not developed for marketing and sales and its main function is the management of the district's infrastructure, which has increased to include recreational facilities.
"We are not set up to advertise or market. We are set up to take care of Holiday Island," Davis said.
Davis explained during the board's meeting Monday that 15 or 16 years ago the community benefited from a lot of marketing, but that it was done by developer Tom Dees, president of the Holiday Island Development Corporation.
In 2010 Dees was approached by the board to help market the community. A contract for road signs and marketing was signed and Dees started started getting the signs made and placing them in strategic areas before the board canceled the contract and the signs were removed.
Since then there has been no direct marketing for the community, creating the current debate over the issue.
Holiday Island has basically relied on its web site, social media and word of mouth. The community continues to look for ways to market itself, including hiring a marketing company and even going as far as to suggest that hanging posters in the Rogers and Bentonville area would help the situation.
District Manager Dennis Kelly blamed the recent marketing and economic situation on the 2008 recession.
"The relationships we had established are lost and that is what has hurt us and getting those back is the key to solving this," Davis said. "We have to rebuild those relationships."