Holiday Island consolidating its five websites
HOLIDAY ISLAND -- Five websites for the Holiday Island district have been consolidated into just one, commissioners learned at the March 24 board meeting, when web developer Allison Foley of Pure Heart Studios presented work she has done for the district over the last six months.
She said she opted to go with a "photo intensive" layout for the new website, which includes large photos on every page, a photo gallery, and videos that integrate with YouTube.
The district also has a social media presence, she said, with its own Facebook, Pinterest and Twitter pages. The calendar uses Google calendars.
Staff are being trained to update the site themselves and have it be in their control, she said.
Foley said the website uses "responsive design."
"That means it fills any device's screen," she said, demonstrating on the overhead. "It's called 'optimized'" and explained that the site page fills the screen, whether the monitor is a large screen or a smartphone.
Additionally, all the links on the site are connected to Google Maps. Golf Pro Barry Storie said golf coupons are on the site under special offers.
District Manager Dennis Kelly said later the project will probably cost a total of around $7,500, once all the bills are in. The money will come from his discretionary funds of up to $10,000, which he can spend without board approval, as long as he solicits proposals from at least three companies. He said he, Storie and former Commissioner Bruce Larson worked on soliciting proposals and received them from five companies.
Updating the board on other marketing activities, he said the district signed on with www.topretirements.com last year and paid for a banner ad on the Arkansas page. If people come in because of the website, they get a two-day pass to all amenities.
"We've had 12 to 13 responses," he said.
He said white tent cards will be placed in Eureka Springs locations again, and 2-minute commercials will be run on KTHS and KESA radio stations. He said ads are also going into the local magazines and other publications.
"We're taking a more aggressive stance to get our name out," said Kelly.
He said he has been attending recent tourism events and has joined the Northwest Arkansas Tourism Association.
In other business, the board:
* Approved a law enforcement contract for a full-time deputy with Sheriff Bob Grudek (story in the Carroll County News March 28 Weekend edition).
* Approved a motion to get information about leasing or purchasing golf maintenance equipment and later decide whether a special meeting is needed on the subject.
* Approved the first reading of Regulation 42, Amendment #1, as amended, to increase golf cart fees at the 18-hole course for both 9 and 18 holes.
* Approved rental of a temporary belt press for four to six weeks to de-water sludge at the wastewater treatment plant at a cost of $16,000 for six weeks. The district has budgeted $110,000 this year to construct a de-watering system on site. Bids are expected to go out in April.
* Approved a request by Total High Speed Internet of Springfield, Mo., to place an antenna on a second water tower, this time the one at Rocky Top on the island. The company will pay a $200-per-year lease fee, and the contract will run for three years, with a three-year automatic renewal unless notice is given.
* Approved the reading of the Arbor Day Proclamation.
* Heard Office Manager Marilyn Clave say a total of $851,747 was written off in assessments in 2013 from foreclosures and quit-claims. "It looks bad, but prior to that, they were never billed and were never considered as income," she said, speaking of assessments the developer owned under a prior agreement to market them and not pay assessments on them.
* Heard Water/Wastewater Superintendent Dan Schrader say water loss in February was up to 78 percent despite the leak detection program and several leaks being fixed. "Something is fundamentally wrong," said Commissioner Ken Ames. "In my opinion, we are overlooking something." Schrader agreed and said he wants the leak detection company back to continue the process.
* Heard Schrader report the levels on Wells 1, 4 and 5 have been at normal levels for the last three years. "Our aquifers are not depleting," he said, adding that the water loss Holiday Island is experiencing is probably not going back into the aquifer but into the lake.