Steven graduated Cum Laude from the University of Arkansas at Little Rock with a Bachelor of Arts Degree in Mass Communications, focusing on film studies, journalism and theatre arts. Dubbed a "prolific" writer by Hollywood icon Kenneth Johnson (The Incredible Hulk, V, The Bionic Woman, Alien Nation), Steven has been honored by the Arkansas College Media Association for his story writing prowess. He has also received recognition for his dramatic writing from the Eerie, Shriekfest and Screamfest horror film festivals. Publications include: Carroll County News, Saline Courier, Forum, Echo and Moroch.
LEAWOOD, Kan. — Movie subscription services continue to show signs of profitability for the major cinema chains in the United States. AMC CEO Adam Aron reported on the status of his company's Stubs A-List program which allows members to see three movies a week — IMAX, 3D and other premium screenings included — for $20 to $24 a month depending on location.
"We continue and have increasing confidence to firmly believe that the A-List program is driving incremental attendance for AMC," Aron said. "And this is one of the reasons we're outpacing industry growth."
AMC's Stubs A-List subscription program now enjoys over 900,000 members. Even on the low end, at a rate of $20 a month, A-List creates a monthly revenue stream of $18 million for the largest theater chain in the U.S.
"In a quarter that generated the second largest domestic industry box office for any quarter in the past 100 years, we are especially gratified that AMC outperformed the rest of the U.S. industry...in attendance per screen by 800 basis points and in admissions revenue per screen by 400 basis points," Aron continued.
"Additionally, AMC generated record U.S. food and beverage per patron of $5.58 and total food and beverage per patron of $5.08, representing year-over-year growth of 5.5 percent and 3.9 percent, respectively."
Aron also announced that AMC is currently engaging in the controversial tactic of variable ticket pricing which can cost moviegoers a surcharge of up to $1.50 on admissions for high-profile film titles like "Avengers: Endgame," "Star Wars: The Rise of Skywalker" and so on.
"[Variable ticket pricing] is for a handful of high demand blockbusters," Aron explained as AMC is currently testing the process in 30 theaters across four cities in major U.S. markets.
"Moving from mere talk at AMC, we're trying it right now in the United States to determine the consumer response," Aron continued.
Charging cinephiles extra mazuma to see blockbuster films may not garner Aron and AMC a response they will be comfortable with. With Regal Cinemas now offering a truly Unlimited movie subscription program starting at $18, costing customers more money is a dangerous game particularly when the grass is literally greener on the other side of the Silver Screen.